Guide to Brand Creation
Industry Profile: 2011 Genetic Analysis Market
Guide to Life Science Product Launch
How to Market to Labs
Brand creation sounds simple in principle, but proves more complex than many care to give it credit.
Our Vital Report covers several aspects of the genetic analysis industry, including key players, the growing DTC market, and recent news shaping its continued development. Sources include, but are not limited to: Global Industry Analysts, PricewaterhouseCoopers, and Frost & Sullivan. Updated information includes recent news obtained from the the Third Annual Consumer Genetics Conference.
Successful product launches have become more difficult than ever to execute. Market uncertainty, constant shifts in FDA policies, and reimbursement concerns are just some of the hurdles contributing to this challenge. There’s no reason to let your product launch fall into this category of failures. With the proper strategy direction and implementation, your next product launch could be a home run.
Researchers are not easily swayed by marketing. How should you approach them?