Pronova Launches New Consumer Business Unit
This information comes via a press release that was originally published on November 11th 2011.
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Labindia Divests Businesses
This article was originally published in GEN Magazine on November 14, 2011. -
Roche Transfers RNAi Assets to Arrowhead
This article was originally published in Chemical and Engineering News on October 25th 2011 by Michael McCoy “A year after deciding to end research in the field of RNA interference, the Swiss drug giant Roche has transferred its RNAi assets to the small drug discovery firm Arrowhead Research. -
Boehringer Creates Its Own CityVille
This article was originally published in Medical Media & Marketing on October 26th 2011 by James Chase “Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game. And while there’s little doubt that the game, called Syrum, has the potential to provide... -
Pfizer’s Plan to Maximize Brand Sales
This article was originally published in Medical Marketing & Media on November 2nd 2011 by Mark Iskowitz “Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand’s expiry later this month. The drugmaker also aims to put an OTC version of the megablockbuster on the...