As global economies continue to stall, companies are seeking new ways to rejuvenate their product pipelines. The adoption of an “Open Innovation Strategy” is one of the commonest solutions proposed to tackle these problems. But what does open innovation really mean and how can it create more value for your organization.

This is the first joint workshop between the Cambridge Network and One Nucleus, and will be led by OI Pharma Partners.

In this interactive workshop we will explore the concept of Open Innovation (OI) drawing on successful case studies from the life science and IT sectors. We will show how successful Open Innovation requires an understanding and awareness of the entire innovation ecosystem – where, when and how each component interacts. This knowledge needs to be overlaid with a range of best practices to ensure that the appropriate connections are made in R&D projects from the start.

This workshop is aimed at both consumers and generators of innovation, including academics, government organizations, not for profit organisations and all industries with a strong R&D focus.

Why Attend?
This workshop will try to dispel some of the hype that surrounds open innovation and take a practical approach to explore key themes through presentations, break-out exercises, case studies and discussion:

• What is meant by and the principles of OI
• Understanding the OI Ecosystem
• Barriers and enablers to OI in participants’ organizations
• How OI differs between large and small companies
• OI from the perspectives of both the innovation provider and consumer
• What participants might do as next steps within / outside their organisations to implement OI as a strategy to create more value

Event Details:

When:  Friday 11th November 2011; 9am – 1pm

Where:  Suite 4, Riverside 1, Granta Park, Great Abington, Cambridge CB21 6GP

Cost:  Cambridge Network / One Nucleus members pay £25+VAT which includes lunch; non-members may attend by paying a one-off charge of £75+VAT by clicking on the ‘non-member’ option. You may also want to consider buying individual membership from £50+VAT for the entire year and get subsequent events free of charge. If you would prefer to join online please click on http://www.cambridgenetwork.co.uk/sign-up/ and then return to this page to register to attend this event.

RSVP: http://www.cambridgenetwork.co.uk/crmapp/eventreg/EventReg.aspx?eid=222

Organizer / Contact:  Cambridge Network; ; tel: 01223 341052