Brand creation sounds simple in principle, but proves more complex than many care to give it credit. Life science companies especially may have a hard time separating the concept of a brand from that of a product. A product is an item you sell, but a brand is about selling so much more: an idea, an experience, your company, AND your product. Just because most companies fail to understand the importance of having a strong brand, that doesn’t mean yours should be one of them. In order to help you avoid similar pitfalls, we have identified these six steps as valuable guidelines toward building a successful brand.
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