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Latest Blog Posts
When you think of some of the world’s most famous brand identities you may think of Coca-Cola’s red, Tiffany’s blue, Starbucks’ green, or McDonald’s yellow arches. All of these colors were strategically chosen and implemented to effectively impact targeted markets.
Do you often wonder what you could do to improve your marketing results at work? Here is a list of the “Top 7 Ways You Might Be Unknowingly Hurting Your Brand”, in addition to 7 ways you can start working to fix those problems.
Many modern business mantras share a common belief – in order to thrive, one must “think outside the box.” One wonders, then, why in an industry known for innovation, so few life science companies embrace this saying the way they ought to do. Unlike their laboratory work, life science companies...